Analyse de l'image de marque et de son influence sur la fidélité de la clientèle bancaire : approche relationnelle

Authors

GAHUNGU, Dieudonné
DOI: https://doi.org/10.57054/codesria.pub.1880

Keywords:

Banks, management, brand image, loyalty, customer base, Burundi

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Published

July 6, 2023

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Thesis
Copyright (c) 2023 CODESRIA Books Publication System

Details about this monograph

doi

10.57054/codesria.pub.1880.2995