The marketing function : status and degree of specialization in its practice in the national companies and factories
Keywords:
Marketing industrial plants consumers LibyaSynopsis
Due to the rarity of what has been written on Marketing in Libya the analysis method of this study had to be
expedi tory, and the researcher assumed that the appropria te approach to study the undertaken subject is to review the
Marketing literature in order to build up the theoretical base for the analysis.
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References
- ABBOTT,J.C.AND COLLEAGUES OF THE MARKETING GRAUP, MARKETING IMPROVEMENT IN THE DEVELOPING WORD: WHAT HAPPANS AND WHATWE HAVE TO LEARNE, FAO,ROME,(1986).
- ABD EL AZIZ EL-SHERBINI, "FOOD MARKETING POLICY IN THE AREB
- GULF-STATES" IN KEYNAK, (ED.), WORLD FOOD MARKETING
- SYSTEM, FIRST PUBLASHED, BUTTERWORTH & CO(POBLISHERS)
- LTD, (1986).
- ALDERSON, WIOR. ,"THE ANALYTICAL FRAMEWORK FOR.MARKETING" IN
- ENIS,M.BEN & COX,K.~(ED.), MARKETING CLASSICS, 4TH(ED.),
- ALLYN & BACON,INC.,(1981).
- AMINE , S . L YN AND TAMER, S . , 11 FOOD MARKETING ENVIRNMONT IN THE
- LESS DEVELOPED COUNTRY OF MOROCO", KEYNAK,E. , (ED.)
- WORLD FOOD MARKETING SYSTEM, FIRST PUB., BUTT-ERIOORTH
- & CO.(PUBLISHERS) LTD,(1986).
- BAKER, W.R. ,"MARKETING IN NIGERIA". IN SOMMERS,S.M. AND
- KERNAN;B.J.(ED.), COMPARTATIVE MARKETING SYSTEM:
- A CULTURAL APPROAEH, MEREDITH CO.FIRST(~D.).(1968).
- BEN ISSA A.HUDANAH, 11FOOD MARKEING SYSTEM IN AN OIL- RICH
- ARAB COUNTRY: THE CASE OF LIBYA" IN KAYNAK, ENDENER
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Published
February 13, 1990
Language
English
Series
Copyright (c) 1990 CODESRIA Books Publication System
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Cite this book
APA K, Z. T. (1990). The marketing function : status and degree of specialization in its practice in the national companies and factories. CODESRIA. https://doi.org/10.57054/codesria.pub.1916
