Mémoires

The marketing function : status and degree of specialization in its practice in the national companies and factories

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Auteurs-es

ZAYED, Taher K
Departement Economie
##doi.readerDisplayName## https://doi.org/10.57054/codesria.pub.1916

Mots-clés :

Marketing industrial plants consumers Libya

Synopsis

Due to the rarity of what has been written on Marketing in Libya the analysis method of this study had to be
expedi tory, and the researcher assumed that the appropria te approach to study the undertaken subject is to review the
Marketing literature in order to build up the theoretical base for the analysis.

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Références

  1. ABBOTT,J.C.AND COLLEAGUES OF THE MARKETING GRAUP, MARKETING IMPROVEMENT IN THE DEVELOPING WORD: WHAT HAPPANS AND WHATWE HAVE TO LEARNE, FAO,ROME,(1986).
  2. ABD EL AZIZ EL-SHERBINI, "FOOD MARKETING POLICY IN THE AREB
  3. GULF-STATES" IN KEYNAK, (ED.), WORLD FOOD MARKETING
  4. SYSTEM, FIRST PUBLASHED, BUTTERWORTH & CO(POBLISHERS)
  5. LTD, (1986).
  6. ALDERSON, WIOR. ,"THE ANALYTICAL FRAMEWORK FOR.MARKETING" IN
  7. ENIS,M.BEN & COX,K.~(ED.), MARKETING CLASSICS, 4TH(ED.),
  8. ALLYN & BACON,INC.,(1981).
  9. AMINE , S . L YN AND TAMER, S . , 11 FOOD MARKETING ENVIRNMONT IN THE
  10. LESS DEVELOPED COUNTRY OF MOROCO", KEYNAK,E. , (ED.)
  11. WORLD FOOD MARKETING SYSTEM, FIRST PUB., BUTT-ERIOORTH
  12. & CO.(PUBLISHERS) LTD,(1986).
  13. BAKER, W.R. ,"MARKETING IN NIGERIA". IN SOMMERS,S.M. AND
  14. KERNAN;B.J.(ED.), COMPARTATIVE MARKETING SYSTEM:
  15. A CULTURAL APPROAEH, MEREDITH CO.FIRST(~D.).(1968).
  16. BEN ISSA A.HUDANAH, 11FOOD MARKEING SYSTEM IN AN OIL- RICH
  17. ARAB COUNTRY: THE CASE OF LIBYA" IN KAYNAK, ENDENER

Téléchargements

memoire complete

##catalog.published##

février 13, 1990

Langue

Anglais

Séries

Mémoires
© CODESRIA Books Publication System 1990

Renseignements à propos de cette monographie

Dimensions physiques

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APA K, Z. T. (1990). The marketing function : status and degree of specialization in its practice in the national companies and factories. CODESRIA. https://doi.org/10.57054/codesria.pub.1916

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