The marketing function : status and degree of specialization in its practice in the national companies and factories
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https://doi.org/10.57054/codesria.pub.1916
Mots-clés :
Marketing, industrial plants, consumers, LibyaSynopsis
Due to the rarity of what has been written on Marketing in Libya the analysis method of this study had to be
expedi tory, and the researcher assumed that the appropria te approach to study the undertaken subject is to review the
Marketing literature in order to build up the theoretical base for the analysis.
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Références
ABBOTT,J.C.AND COLLEAGUES OF THE MARKETING GRAUP, MARKETING IMPROVEMENT IN THE DEVELOPING WORD: WHAT HAPPANS AND WHATWE HAVE TO LEARNE, FAO,ROME,(1986).
ABD EL AZIZ EL-SHERBINI, "FOOD MARKETING POLICY IN THE AREB
GULF-STATES" IN KEYNAK, (ED.), WORLD FOOD MARKETING
SYSTEM, FIRST PUBLASHED, BUTTERWORTH & CO(POBLISHERS)
LTD, (1986).
ALDERSON, WIOR. ,"THE ANALYTICAL FRAMEWORK FOR.MARKETING" IN
ENIS,M.BEN & COX,K.~(ED.), MARKETING CLASSICS, 4TH(ED.),
ALLYN & BACON,INC.,(1981).
AMINE , S . L YN AND TAMER, S . , 11 FOOD MARKETING ENVIRNMONT IN THE
LESS DEVELOPED COUNTRY OF MOROCO", KEYNAK,E. , (ED.)
WORLD FOOD MARKETING SYSTEM, FIRST PUB., BUTT-ERIOORTH
& CO.(PUBLISHERS) LTD,(1986).
BAKER, W.R. ,"MARKETING IN NIGERIA". IN SOMMERS,S.M. AND
KERNAN;B.J.(ED.), COMPARTATIVE MARKETING SYSTEM:
A CULTURAL APPROAEH, MEREDITH CO.FIRST(~D.).(1968).
BEN ISSA A.HUDANAH, 11FOOD MARKEING SYSTEM IN AN OIL- RICH
ARAB COUNTRY: THE CASE OF LIBYA" IN KAYNAK, ENDENER
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février 13, 1990
Séries
(c) Tous droits réservés CODESRIA Books Publication System 1990
