The marketing function : status and degree of specialization in its practice in the national companies and factories

Auteurs-es

ZAYED, Taher K
Departement Economie
##plugins.pubIds.doi.readerDisplayName## https://doi.org/10.57054/codesria.pub.1916

Mots-clés :

Marketing, industrial plants, consumers, Libya

Synopsis

Due to the rarity of what has been written on Marketing in Libya the analysis method of this study had to be
expedi tory, and the researcher assumed that the appropria te approach to study the undertaken subject is to review the
Marketing literature in order to build up the theoretical base for the analysis.

Téléchargements

Les données relatives au téléchargement ne sont pas encore disponibles.

Références

ABBOTT,J.C.AND COLLEAGUES OF THE MARKETING GRAUP, MARKETING IMPROVEMENT IN THE DEVELOPING WORD: WHAT HAPPANS AND WHATWE HAVE TO LEARNE, FAO,ROME,(1986).

ABD EL AZIZ EL-SHERBINI, "FOOD MARKETING POLICY IN THE AREB

GULF-STATES" IN KEYNAK, (ED.), WORLD FOOD MARKETING

SYSTEM, FIRST PUBLASHED, BUTTERWORTH & CO(POBLISHERS)

LTD, (1986).

ALDERSON, WIOR. ,"THE ANALYTICAL FRAMEWORK FOR.MARKETING" IN

ENIS,M.BEN & COX,K.~(ED.), MARKETING CLASSICS, 4TH(ED.),

ALLYN & BACON,INC.,(1981).

AMINE , S . L YN AND TAMER, S . , 11 FOOD MARKETING ENVIRNMONT IN THE

LESS DEVELOPED COUNTRY OF MOROCO", KEYNAK,E. , (ED.)

WORLD FOOD MARKETING SYSTEM, FIRST PUB., BUTT-ERIOORTH

& CO.(PUBLISHERS) LTD,(1986).

BAKER, W.R. ,"MARKETING IN NIGERIA". IN SOMMERS,S.M. AND

KERNAN;B.J.(ED.), COMPARTATIVE MARKETING SYSTEM:

A CULTURAL APPROAEH, MEREDITH CO.FIRST(~D.).(1968).

BEN ISSA A.HUDANAH, 11FOOD MARKEING SYSTEM IN AN OIL- RICH

ARAB COUNTRY: THE CASE OF LIBYA" IN KAYNAK, ENDENER

Téléchargements

##catalog.published##

février 13, 1990

Séries

Renseignements à propos de cette monographie

Dimensions physiques